NACo Prescription Drug Card Program

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NACo Prescription Discount Card Program


NACo Prescription Discount Card Program Marketing Plan

The NACo Prescription Discount Card Program was started seven years ago and has grown phenomenally.  Now, more than 1,400 counties are participating in the program and county residents nationwide have saved more than $483 million. Residents can save up to 75% on some prescriptions; the overall average savings rate is 24%.

Promoting the NACo Prescription Discount Card Through Community Services & County Events

NACo Prescription Discount Card - MailingCounties are encouraged to promote and distribute NACo prescription discount cards through existing community outreach services, such as town hall meetings, county fairs, health fairs, etc.

Using Radio/TV to Promote the NACo Prescription Discount Card

NACo Prescription Discount Card - MailingCounties are encouraged to use local television and radio advertising to communicate to residents. Often, advertising for this program qualifies as a public service announcement, which reduces or eliminates advertising costs.

Mailing the NACo Prescription Discount Card

NACo Prescription Discount Card - MailingCommunicating about the program directly with county residents can be done by including an ID card and/or program information in county mailings that are already scheduled.

Distributing the NACo Prescription Discount Card

NACo Prescription Discount Card - DistributionCounties can make program information and cards directly available to key populations by distributing at suggested organizations and/or locations--just be sure to get card-placement approval beforehand.

Get Started: NACo Prescription Discount Card Program

Participating Counties  |  Participating Pharmacies

The National Association of Counties through a  partnership with CVS Caremark provides a FREE prescription discount card exclusively for NACo member counties to offer to their residents. The card will give discounts on prescriptions for residents who are uninsured, underinsured, seniors and pet owners in the county. The card can even be used to help inmates get discounts on prescriptions.

Website Ads for NACo Perscription Discount Card Program

NACo Prescription Discount Card Promotion TipPromoting the NACo Prescription Discount Card on the county website is an effective way to communicate with residents. The program website provides easy access for residents to print a discount card and utilize additional tools.